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Role Description

This role involves managing mid-funnel marketing programs to drive pipeline growth and support sales activation.

• Run TOFU and mid-funnel nurture programs end-to-end
• Build, manage, and iterate on HubSpot email sequences and workflows for tier 2/3 leads, reactivation campaigns, and signal-based follow-up
• Package ABM and inbound signals into ready-to-run outbound plays for SDRs and AEs
• Monitor MQL-to-pipeline conversion and own the programs that accelerate lead progression
• Execute general demand gen programs alongside the Senior Campaign Manager
• Build, QA, and maintain HubSpot workflows, landing pages, and email sequences with documentation
• Track and report on pipeline marketing performance across nurture, PG programs, and sales-activated campaigns
• Build playbooks and templates that standardize how Sales activates on marketing signals

Qualifications

• 2–4 years of experience in campaign marketing, demand generation, or marketing operations, B2B SaaS preferred
• Strong hands-on HubSpot experience — you've built workflows, sequences, and landing pages from scratch, not just sent emails
• Comfortable working directly with Sales — you understand how SDRs and AEs operate and what they actually need to act on a lead
• Executes fast, documents well, and iterates without being asked
• Detail-oriented but not precious — you move quickly and clean it up as you go
• Organized and collaborative — you keep stakeholders informed without being managed

Requirements

• Sales development experience
• Experience with ZoomInfo, Vector, Munitiy, and Clay or signal-based outreach
• Familiarity with ABM motions and how to support sales activation alongside a demand gen team
• Copywriting skills for nurture and reactivation emails
• Comfort working with RevOps on data and workflow operationalization

Benefits

• Ground floor opportunity in a high-growth startup
• Learning Budget for relevant learning and up-skilling opportunities
• Remote work flexibility with a work-from-home stipend
• Generous time off and flexible hours
• 100% paid health, dental, and vision plans for employees; 75% for dependents
• $1,000 Home Office Stipend for remote office equipment and WiFi reimbursement
• Optional Team Retreats for co-working and social gatherings
• 8-16 weeks of fully-paid, flexible parental leave