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Role Description

We are looking for an experienced Senior Product Marketing Manager to drive the go-to-market strategy and adoption of our fast-growing asset tracking and Smart Trailers products, as well as launch product innovation.

• Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption.
• Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.
• Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
• Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
• Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
• Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences.
• Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.
• Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

Qualifications

• 4+ years of relevant experience in core product marketing, or Management Consulting experience with a focus on enterprise sales and go to market.
• Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
• Excellent written and verbal communication skills.
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Strong cross-functional leader with experience managing and communicating complex projects with many stakeholders.
• Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
• Bachelor’s degree required, MBA preferred.

Requirements

• Experience in B2B marketing.
• High sense of urgency and ambitious work ethic to drive business outcomes.
• Analytical chops to understand customer data and measure the effectiveness of marketing programs.

Benefits

• Flexible, employee-led remote model.
• Professional development stipend.
• Comprehensive health and parental leave plans.
• Above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity.