• Creates of high-impact, search-optimized, web-first content that drives visibility, engagement, and authority across Google, AI search tools, and emerging generative engines to increase website traffic and AI search visibility. • Uses exceptional written communication skills to plan, create, and monitor digital content that provides information to strengthen brand authority and performs across SEO, AISO, and GEO environments • Researches industry & marketing trends and uses insights & information gathered from team and cross-functional collaboration to translate data into readable content designed to perform in terms of AI search, AI summarization, and generative results • Performs a range of assignments and may lead projects within own discipline • Applies working knowledge of business and best practices gained through understanding of key business drivers and recognition of how own area integrates within organization • Works within broad guidelines and polices to accomplish objectives and goals • Solves moderately complex to complex problems and analyzes possible solutions using technical experience, judgement and precedents • Acts as a resource for colleagues, provides guidance to less experienced team members • Individual contributor working with limited oversight • Performs all other duties as assigned by management