• Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify • Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues • Analyze performance data to identify insights, diagnose problems, and recommend strategic changes • Forecast budgets and expected outcomes; manage pacing and efficiency • Stay current on platform changes and emerging opportunities, including new advertising channels • Serve as the paid advertising expert on client calls • Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next • Confidently answer client questions in real time, using data to support recommendations • Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics • Build trust with clients who are curious, sophisticated, and sometimes under pressure • Manage and oversee freelance paid media specialists across platforms • Set clear expectations for responsiveness, quality, and deliverables • Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships • Identify, vet, onboard, and manage new freelancers as needed • Ensure consistency in execution, reporting, and client experience across accounts • Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals • Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed • Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts • Contribute to a cohesive client experience where recommendations across channels reinforce one another • Help refine processes, templates, and standards for campaign management and reporting • Partner with Project Managers and Analytics to improve visibility into performance • Contribute to the evolution of FourFront’s paid advertising approach and differentiation • Support long-term growth of the paid advertising service, including potential future in-house expansion