• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership • Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering • Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams • Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features • Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering • Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.) • Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholders • Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation • Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products • Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials • Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson • Travel to events as needed • Other tasks and responsibilities as assigned