• Own and manage all of our Marketing-related GTM tools (Hubspot, Apollo, Salesloft, LeadIQ, and others) • Optimize our lead generation funnel. Work with Marketing, BDR, and Sales Ops to build and maintain workflows and functionality in Hubspot, Salesforce, and Salesloft to keep up with the growing demands of our business. • Improve data optimization to help us scale our business. Includes segmentation, list management, attribution, and lead processes. • Keep our data foundation fit for management, reporting, and analysis. Establish and maintain best practices around lead, contact, and opportunity management. • Support Marketing in creating dashboards for management. Develop and maintain metrics on activities, effectiveness, and business impact to make recommendations on areas for optimization. • Assist Marketing leaders to create documentation for all new tools, workflows, and processes; organize shared department content. • Evaluate new technologies and add-on applications to improve and optimize marketing team performance. • Troubleshoot and streamline workflow and technical issues for the GTM team.