• Own Empowerly’s webinar program end to end • Shape the topic and message for webinars • Drive registrations and deliver polished live experiences • Generate qualified leads and enrolled families • Set the webinar strategy and roadmap • Define where and how webinars fit into Empowerly’s acquisition engine • Build systems that allow the program to scale efficiently • Work closely with lifecycle, paid social, SDR, creative, and data partners • Use performance insights to continuously refine content, formats, and targeting • Conduct ongoing testing across topics, speakers, formats, reminder flows, and funnel stages to drive incremental improvements and repeatable wins