• Planning and execution of growth loops • Create hypotheses, run A/B tests, and build experiment roadmaps to optimize acquisition, activation, and retention • Design growth funnels integrating paid media, marketing automation, and CRM • Performance and acquisition • Manage Google Ads, Meta Ads, LinkedIn Ads, YouTube and Display campaigns with focus on CPL, CPQL and ROI • Build multi-channel journeys: Ads → Landing Page → Automation → CRM • CRO and conversion journey • Optimize landing pages, forms and CTAs using heatmaps, analytics and tests • Create segmented remarketing flows by funnel stage and lead profile • Data analytics and automation • Monitor metrics in GA4, HubSpot, Hotjar, and Data Studio • Create dashboards and performance reports, automating insights for fast decision-making • Marketing–Sales integration • Connect growth to the commercial operation (HubSpot, SDRs, AEs) to measure CPL → SQL → Revenue • Support ABM campaigns, partnerships and combined inbound/outbound strategies • Test cycle management • Define hypotheses, measure results, document learnings and scale what works.