• Lead cross‑functional initiatives tied to: Product launches (SKUs, bundles, packaging, compliance readiness) • Marketing and growth campaigns • E‑commerce operations (Shopify updates, CRO initiatives, tooling) • Supply chain, fulfillment, and CX improvements • Executive strategic priorities and quarterly initiatives • Manage multiple concurrent projects with varying levels of ambiguity • Serve as the company‑wide ClickUp owner and system architect • Build scalable, intuitive project management structures • Drive alignment, accountability, and follow‑through in fast‑moving teams