• Lead Teach to One ’s positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journey • Translate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program Success • Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendation • Manage the customer advisory council • Own the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and “how it works” narratives, grounded in real customer results • Lead go-to-market planning and customer-facing launches for new features/offers, including target audience, value proposition, rollout plan, internal readiness, and success metrics • Partner with Sales to create and continuously improve sales enablement (decks, one-pagers, objection handling, competitive comparisons, demo support) that support adoption, renewals, and expansion • Oversee Teach to One channel activation across website, email, social, SEO/SEM, and events, ensuring channels are cohesive, optimized, and aligned to product marketing priorities • Collaborate with Sales and Program Success to develop campaigns and supporting collateral that drive engagement, pipeline, adoption, usage, renewals, and expansion • Collaborate with the Senior Director of Communications to align broader external storytelling with Teach to One priorities • Define and track success metrics, assess ROI, and drive iteration based on performance • Manage contractors/vendors and budgets to deliver high-quality outputs on time and on brand