• Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for assigned asset and future NF1-PN brands; generate insights that inform brand strategy and positioning. • Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g., ASCO, CTOS, etc.). • Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management. • Appropriately mobilize thought leaders to their community peers in oncology clinics across the region. • Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives. • Identify and implement innovative Peer-to-Peer KTL programming to drive uptake of brand into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationships. • Monitor regional market trends and make real-time updates to KTL engagement plans to support business objectives. • Working with Sales and Marketing, identify NF1-PN thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training / meetings. • Foster and lead productive business relationships with Sales Leadership and TBM Team, Marketing, Market Access, Medical Affairs, and other relevant functions. • Work closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tactics. • Contribute to the development of the brand planning process. • Lead/assist in the design, recruitment, and execution of advisory boards. • Lead the identification and recruitment of speakers, lead in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution. • Develop clear and fully aligned KPI measurement linked to national- and local-level plans, based on a thorough understanding of market dynamics, competitive landscape and future trends and opportunity assessment. • Ensure all promotion tactics adhere to regulations, requirements, and all other relevant federal, state, local, laws and internal operating procedures and branding guidelines. • Manage the development and execution of resources and materials such as speaker decks, ad board decks, resources for use with KTLs. • Oversee and have full accountability for budget associated with activities/events implemented. • Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately. • Other duties as assigned.