• Research and plan content designed to engage target audiences and earn links, mentions, and co-citations from high-quality websites. • Identify interesting topics, monitor trends, and analyze audience interests across education, test prep, and career licensure. • Identify the publications, experts, institutions, and sources we want to be cited alongside; structure content with credible sourcing and “publisher-ready” references. • Develop content angles that encourage brand/entity mentions (including unlinked mentions) and support link reclamation opportunities. • Manage the content production pipeline, including sourcing SMEs and top-notch writers/reviewers, and ensuring deadlines and quality standards are met. • Write and edit articles, reports, and outreach-friendly assets (e.g., stats pages, explainers, resource guides, comparisons). • Partner with outreach specialists, prospectors, and other strategists to ensure a smooth pipeline from content creation to placements (links + mentions). • Delve into data to develop unique, newsworthy perspectives that increase pickup by journalists, bloggers, and industry publishers. • Research prospects to identify audiences/segments and generate content ideas that match publisher interests. • Use AI to accelerate ideation, outlining, summarization, and QA, while maintaining editorial and factual standards.