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Role Description

The Programming Specialist I reports into the Programming pillar of the Audience Engagement team and is responsible for carrying out daily sportsbook programming, ensuring the right content is in the right place at the right time for the right customers. The Programming team operates on a 365-day, two-shift schedule. The Programming Specialist I is a foundational contributor focused on accurate execution of content programming and learning core tools, workflows, and systems.

This role will work directly with the two additional Audience Engagements pillars: Experience and Enablement.

• Scope of function includes daily sportsbook programming across all existing states and territories
• Content-based A/B test programming
• Sitemap management and updates
• Contributing to process enhancements for the Audience Engagement team

At the end of the day, we are working together to build best-in-class customer experiences for millions of users.

Responsibilities

• Execute daily content programming tasks across the app, ensuring timely and accurate delivery of content
• Configure features (e.g., carousels, modules, banners) according to content plans and established standards
• Follow defined workflows, checklists, and QA processes to ensure high-quality execution
• Program and monitor multiple layouts at once based on customer data points
• Understand landscape of A/B testing and program pre-defined tests to support roadmap
• Engage with cross-functional teams like Trading and Promotions
• Program and maintain non-sports content areas across the platform
• Monitor live content to ensure accuracy, functionality, and visual consistency across platforms
• Look for opportunities to optimize live displays based on real-time progression of events
• Maintain accuracy and consistency in naming conventions, imagery, and other merchandising components
• Contribute to documentation updates by flagging workflow ambiguities or inconsistencies
• Flag content gaps, bugs, or execution blockers for escalation and resolution
• Collaborate with Enablement and Experience teams to provide feedback on tools, content display, or customer experience
• Develop familiarity with sports calendars, betting markets, and app engagement behaviors

Qualifications

• 1+ years of experience in operations, content programming, audience engagement or a related digital content or support role
• Experience working within a content management system (CMS) or other digital content tool
• Comfort working with complex systems or platforms and learning new tools quickly
• Strong organizational skills with the ability to manage and prioritize multiple daily tasks
• Strong attention to detail with a commitment to accuracy and consistency in execution
• Ability to follow structured workflows and adapt to process changes
• Strong written and verbal communication skills
• Flexible and team-oriented mindset
• Experience with QA, bug reporting, or cross-functional collaboration tools (e.g., Jira, Confluence) is a plus
• Familiarity with sports betting, gaming, or a related industry is a plus
• Willingness to travel occasionally domestically and/or internationally

Additional Requirements

• Prior experience with sports, casino, and/or gaming websites and mobile apps
• Demonstrating a strong interpersonal skill set
• Being an innovative thinker
• Showing a true passion for this industry inclusive of sports, casinos, and entertainment

Compensation

The hourly range for this position is $26.15 - $39.23. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency.

Company Description

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group.