• Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend • Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact • Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals • Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments • Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality • Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot. • Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey • Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions