• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Travel & Hospitality industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives • You’ll help establish Cresta as a thought leader in the Travel & Hospitality industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling • You’ll develop and maintain deep buyer personas, advancing our internal understanding of Travel & Hospitality-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals • You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Travel & Hospitality-specific go-to-market strategies that accelerate pipeline and revenue growth • You’ll bring new product capabilities and innovations to market through a Travel & Hospitality lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact • Your deep understanding of what drives our wins and losses across the Travel & Hospitality industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time • You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in the Travel & Hospitality industry