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Role Description

This role involves conducting market research and providing insights to support pricing and marketing strategies.

• Track competitor rents, availability, and move-in specials by submarket
• Maintain a simple market survey for pricing, concessions, and offers
• Recommend pricing and specials to improve occupancy
• Update approved pricing and offer changes in internal systems
• Gather insights through competitor calls and direct outreach
• Identify pricing gaps and competitive opportunities proactively
• Turn findings into clear recommendations for promos and messaging
• Advise where to run Google and Meta campaigns
• Recommend target audiences, offers, and messaging for ads
• Track competitor ad, creative, and positioning best practices
• Support leadership with prospecting and market insights for AAM growth

Qualifications

• 2 to 4 years in market research, performance marketing, or digital marketing
• Proven experience with competitor research and market analysis
• Ability to turn findings into clear, actionable recommendations
• Hands-on experience with Google Ads and Meta Ads Manager is a plus
• Strong working knowledge of Excel for tracking and reporting
• Fast learner, adaptable in a fast-moving environment
• Clear communicator with strong attention to detail
• U.S. multifamily or real estate marketing experience is a plus