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Role Description

We are looking to hire an experienced Senior Marketing Manager, Competitive Intelligence, to join our growing Product Marketing team. In this role, you will serve as a strategic leader responsible for developing and scaling Anaplan’s competitive intelligence program across our portfolio of applications.

• Analyze market dynamics, competitive positioning, and industry trends to help shape product strategy, marketing messaging, and sales enablement.
• Support our analyst relations efforts by ensuring consistent, compelling engagement with key industry analysts.
• Partner closely with Product, Sales, Pre-Sales, and Sales Enablement to deliver competitive insights that sharpen market positioning, strengthen sales strategies, and increase win rates.

This role is ideal for a strategic marketer who thrives on competitive strategy, storytelling, and translating market intelligence into clear actions that drive go-to-market success and revenue growth.

Your Impact

• Deliver Sales-Focused Competitive Enablement
  • Partner closely with sales leadership to identify competitive gaps and improve win rates in strategic deals.
  • Enable sales teams with tools and messaging to confidently articulate Anaplan’s differentiation throughout the sales cycle.
  • Create competitive battlecards, win/loss insights, positioning frameworks, and sales playbooks.
  • Monitor competitive landscapes, emerging vendors, and industry trends to identify opportunities and risks.
• Shape Market Messaging and Positioning
  • Collaborate with Product Marketing and Solutions Marketing leaders to refine differentiated messaging and positioning.
  • Develop actionable insights that inform product strategy, messaging, and go-to-market priorities.
  • Translate competitive insights into compelling narratives that strengthen Anaplan’s value proposition.
• Support Analyst Relations
  • Partner with the corporate analyst relations team to drive engagement with leading industry analysts.
  • Support analyst briefings and inquiries with clear competitive narratives and supporting materials.
• Drive Cross-Functional Market Insights
  • Work closely with Product Management, Marketing, and Sales to provide competitive insights.
  • Support key initiatives such as product launches, industry campaigns, and strategic market positioning efforts.

Experience

• 6–8+ years of experience in competitive intelligence, product marketing, solutions marketing, or strategy roles within B2B enterprise software.
• Deep understanding of the enterprise planning and EPM market, including platforms such as Anaplan, Workday Adaptive Planning, Oracle EPM Cloud Planning, and others.
• Experience analyzing competitive landscapes in enterprise applications, cloud platforms, analytics, planning technologies, or adjacent markets.
• Strong ability to translate market and competitive insights into actionable messaging, positioning, and sales enablement assets.
• Experience supporting analyst relations or engaging with industry analysts is strongly preferred.
• Excellent storytelling, writing, and communication skills.
• Demonstrated ability to influence cross-functional stakeholders.
• Highly analytical, curious, and proactive.
• Self-starter who thrives in fast-moving environments.

Salary Range

Base Salary Range: $154,000 — $209,000 USD

Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success.