• Build and grow a pipeline of customer advocates in partnership with Sales and Customer Success • Develop compelling case studies, testimonials, and success stories • Manage and scale customer reference and speaker programs • Support customer participation in webinars, events, analyst engagements, and media opportunities • Drive and expand Illumio’s presence on third-party review platforms (e.g., G2, Gartner Peer Insights, marketplaces) • Package and promote customer stories for internal enablement and external marketing campaigns • Drive the strategy and execution of customer communications, including newsletters, announcements, product updates, and executive messaging • Partner with Product, Customer Success & Support to ensure clear, consistent messaging across the customer journey • Develop targeted communications to drive product adoption & engagement • Establish communication cadences and best practices to optimize customer engagement • Measure and report on the effectiveness of advocacy and communications programs