• Translate brand and creative direction into compelling, on-brand design across campaigns and channels • Support the visual execution of HYER’s brand across digital marketing channels, ensuring a consistently high creative bar • Act as a creative partner to marketing and ecommerce teams, offering strong visual perspectives and ideas • Design primarily in Figma, building scalable, modular assets and systems that work across channels • Develop and maintain design systems, templates, and component libraries to ensure consistency and efficiency • Use Adobe Creative Suite (wherever appropriate), to create and refine high-quality visual assets, imagery, animations, and compositions • Lead the design of multi-channel marketing campaigns, including email, paid media, social, and web assets • Ensure creative adapts seamlessly across formats while maintaining a cohesive visual story • Collaborate with copy, marketing, and external partners to bring campaigns to life • Support and guide creative testing initiatives, producing and iterating on asset variations across channels • Use performance insights and feedback to inform creative decisions without compromising brand integrity • Explore new formats, layouts, and visual approaches to continuously evolve the brand’s creative expression