• Shape the core narrative of Higgsfield: how video AI is expanding creative possibility and empowering a new class of creators. • Develop messaging frameworks aligned with our product roadmap, growth strategy, and long-term vision. • Own and manage our PR agency relationship end-to-end, driving media strategy and executing impactful press cycles. • Lead CEO and executive thought leadership: bylines, op-eds, LinkedIn presence, keynote narratives, POVs, and cultural commentary on AI and creativity. • Prepare executives for media engagements with sharp briefing docs, Q&A prep, and clear positioning guidance. • Build and execute a comprehensive PR strategy that positions Higgsfield as a category-defining leader in video AI empowering creators worldwide. • Cultivate meaningful relationships with journalists across tech, business, AI, creator economy, and marketing trade media. • Support rapid company growth with proactive storytelling that builds authority, credibility, and investor confidence. • Lead crisis communications strategy and execution across product, legal, security, and marketing. • Draft high-stakes public statements and internal updates with clarity, precision, and confidence. • Develop crisis playbooks and response frameworks that protect long-term brand trust. • Respond quickly and strategically to external and internal events that impact perception — without losing narrative control. • Design unique creator activations that showcase what’s possible with Higgsfield: collaborations, showcases, cultural moments. • Leverage a strong industry network to bring in prestigious collaborators, filmmakers, artists, and cultural voices. • Build programs and narratives that strengthen trust and long-term engagement with our creator community. • Guide community messaging during launches, major updates, and sensitive moments with clarity and consistency.