• Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion. • Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist. • Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers. • Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance. • Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers. • Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies. • Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure. • Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization.