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Role Description

As Growth Marketing Lead at Atticus, you’ll report to the Director of Growth Marketing and will own acquisition across a portfolio of our core channels, including SEM, affiliate, and other newly-established digital channels. You’ll work cross-functionally with Creative, Product, and Data partners to scale channels, tailor the client experience, and build our data infrastructure.

• Fully own your portfolio of channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
• Evaluate channel performance, owning weekly reporting and analysis
• Own monthly planning and budget optimization with a ROAS lens
• Define and launch strategic tests based on your roadmap
• Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
• Work with Product, Engineering, and Design teams to influence product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
• Conduct market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing

This role offers a unique combination of features: substantial growth marketing scope and responsibility in a fast-growing Series C startup, mentorship from leaders across a variety of disciplines, and autonomy to shape our acquisition strategy as we scale.

Qualifications

• 3+ years at a top digital advertising agency or as part of an in-house marketing team since graduating college
• Strong quantitative analytical skills and comfortable working in data analytics platforms and data visualization software
• Experience using Google and Bing Ads with a track record of improving paid media campaigns
• Ambitious self-starter; thrives in ambiguous environments and enjoys strategic challenges
• Kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
• Demonstrated commitment to doing good and helping people

Requirements

• Experience using Looker, SQL, Google Analytics, and Google Tag Manager (Bonus / Nice-to-Have)

Benefits

• Competitive pay — including equity
• Medical and dental insurance with 100% of employee premiums covered
• 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
• Free membership to OneMedical
• $600/year reimbursable stipend for internet service
• $1,000 reimbursable stipend for education and training outside of work
• Up to $1,200/year student loan repayment assistance
• 401(k) and optional HSA/FSA
• Humble, thoughtful, smart, fun colleagues

Location

This job is fully remote and we’re committed to empowering everyone with flexibility. Work remotely, and travel to LA (on the company dime) as needed to be with your colleagues – usually quarterly, plus offsites.