• Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel • Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency • Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage • Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts (paid social, SEM, email, landing pages, etc.) • Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output • Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality • Oversee creative QA and approval workflows, providing clear, actionable feedback and holding a high bar for craft and effectiveness • Maintain a lean, strategic set of agency and freelance relationships for specialized or overflow needs, while actively building internal capability to reduce external spend over time • Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes • Stay current on trends in B2B digital marketing, performance creative, design, and emerging tools bringing relevant innovations into the team's practice • Take on additional cross-functional leadership responsibilities as needed