• Own the creative strategy and visual direction for all Metalab marketing initiatives. • Translate complex product work into compelling, story-driven visual narratives. • Craft high-impact case studies, landing pages, showreels, campaign assets, social content, and thought leadership visuals. • Evolve and safeguard the Metalab brand across every public touchpoint. • Collaborate with product designers and client teams to extract the strongest stories from our work. • Guide motion direction and interaction storytelling across web and video. • Ensure everything we put into the world reflects the quality, craft, and ambition of our client work. • Experiment with emerging tools and formats, including AI-assisted workflows, to push our storytelling forward. • Raise the creative bar internally and contribute to the broader design culture at Metalab.