• Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs. • Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support. • Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance. • Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts. • Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI. • Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences. • Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling. • Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management. • Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons. • Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.