CFA Institute
The global organisation delivering excellence, ethics and education in the investment industry. #CFAInstitute
Paid Performance Marketing Specialist
Location
Washington
Posted
12 hours ago
Salary
$70K - $80K / year
Bachelor Degree2 yrs expEnglish
Job Description
• Build, launch, and manage campaigns across Google Ads, including Search, Performance Max, and YouTube.
• Own day-to-day campaign operations, including launching campaigns and tests, implementing changes, and ongoing platform management.
• Support keyword research, search term reviews, and negative keyword scrubbing to improve efficiency and reduce wasted spend.
• Monitor performance daily and identify opportunities to improve ROAS, CAC, and conversion volume.
• Partner with graphic designers and video editors to bring performance-driven creative concepts to life.
• Contribute to test ideation by forming hypotheses, designing experiments, and defining measurement plans.
• Help improve internal paid media workflows and documentation to keep execution organized.
Job Requirements
- 2 to 3+ years of hands-on experience managing paid media campaigns (Google Ads required).
- Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting.
- Experience running Performance Max and YouTube campaigns, including creative asset management.
- Strong analytical skills and comfort working with performance metrics like ROAS, CAC, CTR, CVR, CPA, and AOV.
- Experience writing and testing ad copy, messaging angles, and creative variations.
- Strong attention to detail and ability to QA campaigns, assets, and tracking.
- Comfortable working with spreadsheets, reporting, and performance dashboards.
- Strong organizational skills with the ability to manage multiple campaigns and priorities at once.
- Clear communication skills and confidence in presenting performance insights and recommendations.
Benefits
- RRSP/401K employer matching
- Excellent coverage for medical, vision and dental
- 4 weeks / 20 days of paid vacation
- Sick days
- Birthday Off!
- Flexible Holidays
- Paid Parental Leave
- Annual Fit&Focused Allowance
- Annual Learning Allowance - never stop learning!
- Access to the full CFI library
- Team activities and social events, both virtually and in person
- A dynamic environment with multiple ongoing projects that will allow you to make an impact on your work.
- Remote-first culture with flexible hours and working arrangements.
