• Own and evolve Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging. • Audit and optimize existing lifecycle programs, identifying opportunities to improve activation, engagement, retention, and long-term customer value. • Design and scale event-driven lifecycle programs to support personalized, behavioral-triggered messaging. • Build and maintain a modular email design system/library, leveraging AI tools (e.g., React Email, AI-assisted HTML generation) to increase speed and quality. • Partner with Product and Data to ensure lifecycle messaging is tightly integrated with product events and user behavior. • Own conversion rate optimization: define the experimentation framework, prioritize and sequence tests across lifecycle messaging and web conversion flows, and document learnings. • Explore and implement AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, and product discovery. We believe AI fundamentally changes what a small lifecycle team can do - you'll have the mandate and resources to prove that out. • Define lifecycle KPIs and continuously optimize for measurable performance improvements.