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Role Description

Join us as our 1st Lifecycle Marketer! You will:

• Own lifecycle strategy and execution across email, push, and in-app — from onboarding through reactivation
• Pioneer AI-native workflows and tooling to build marketing systems that are faster, smarter, and more personalized than what's possible with traditional approaches
• Operate independently, drive clarity where it doesn't exist, and shape a function from the ground up

Qualifications

• 4+ years or equivalent depth of experience owning lifecycle or CRM marketing in a high-growth environment
• Comfortable working with event-driven systems and product analytics tools (e.g., PostHog, Segment, Amplitude, Braze, Iterable, etc)
• Think in terms of behavioral triggers, segmentation, and measurable incremental impact - not just campaign sends
• Highly autonomous and thrive with high ownership in a small, fast-moving remote team
• Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast
• Have a builder's mindset toward AI: you see it as a core capability, not a buzzword, and you're eager to push the boundaries of what lifecycle marketing can look like when AI is deeply embedded in the workflow

Requirements

• Bonus: Managed or contributed to marketing automation migrations or major tooling evolutions
• Bonus: Intermediate SQL proficiency

Benefits

• Direct impact on millions of people’s ability to access credit
• High ownership with minimal bureaucracy
• Speed, learning, and impact are core values