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Role Description

The Assistant Digital Marketing Manager supports the Director of Digital Marketing with strategy and execution on Guidewell's digital acquisition platforms. The Assistant Digital Marketing Manager is responsible for prioritizing, coordinating, resourcing, and implementing digital marketing tactics across GuideWell brand websites and other digital assets.

• Own the organization and prioritization of incoming requests for the digital marketing team.
• Manage webpage creation, maintenance, and optimization within the enterprise content management system.
• Partner with segment owners and other internal stakeholders to execute brand and product marketing content on digital channels.
• Manage the use of core marketing technology platforms such as Invoca for call tracking.
• Monitor and analyze performance using platforms such as Google Analytics and Google Search Console.
• Assist other digital marketing team members with digital marketing tasks and projects as needed.
• Research and identify technical fixes and opportunities that will drive improved website performance.
• Stay up-to-date on ever-changing trends within digital marketing.
• Ensure partners, stakeholders, and requestors have a strong understanding of the digital marketing team’s processes and requirements.
• Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites.

Qualifications

• 3+ years related work experience in marketing.
• Related Bachelor’s degree or additional related equivalent work experience.
• Experience with marketing for digital platforms and associated analytics.
• Experience working within a project management platform.
• Experience working within a content management system.
• Demonstrated familiarity with Google Analytics and Google Data Studio / Looker Studio.
• Demonstrated knowledge of digital analytics tools and emerging digital channels.

Requirements

• Familiarity with HTML, JavaScript, Bloomreach, Word Press, Drupal and/or other CMS platforms.
• Experience managing reporting using platforms like Google Tag Manager (GTM), Power BI, Tableau.
• Experience in the consumer health industry.
• Ability to multitask and handle meeting deadlines.
• Strong decision making, problem solving, and project management skills.

Benefits

• Medical, dental, vision, life and global travel health insurance.
• Income protection benefits: life insurance, short- and long-term disability programs.
• Leave programs to support personal circumstances.
• Retirement Savings Plan including employer match.
• Paid time off, volunteer time off, 10 holidays and 2 well-being days.
• Additional voluntary benefits available; and a comprehensive wellness program.
• Competitive pay with opportunities for incentive or commission compensation.
• Regular annual reviews with pay for performance considerations for base pay increases.