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Role Description

The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights.

• Direct management of social and ad operation marketing platforms
• Partner with Account Management teams on overall client strategies and KPIs

Qualifications

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• 3+ years hands-on experience optimizing online/digital advertising campaigns
• 2+ years of analytics/reporting experience

Requirements

• Attention to detail is a must
• Knowledge of digital marketing trends is essential
• Ability to understand display and social platform data

Benefits

• The annualized base salary for this role will range between $40,000 and $60,000
• Variable compensation may be applicable based on the role

Key Skills

• Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms
• Data analysis with the ability to interpret complex data sets, draw actionable insights, and make data-driven decisions to optimize campaigns; strong Excel skills required
• Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders
• Collaborate with designers to optimize the creative for maximum view-through and click-through results
• Proactively look for expansion and optimization opportunities on a regular basis
• Manage to specific KPIs for both the individual, assigned customers and the greater Gannett business as a whole

Key Competencies

• Customer Focus: Establish and maintain effective relationships with internal partners to help drive ROI for our customers
• Collaboration: Ability to collaborate with Account Management colleagues on shared clients and retention goals
• Organization: Able to manage time and prioritize multiple tasks in a fast-paced environment
• Reporting/Analytical Thinking: Capable of interpreting data and making campaign optimizations to improve and prove performance
• Business Process and Technology Acumen: Capable of quickly mastering business processes
• Conflict Management: Excels at and understands the importance of focused and active listening