This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role involves owning Airtable's demand generation content strategy and bridging Product Marketing's positioning with Demand Gen's conversion goals.

• Gather and synthesize stakeholder feedback into a strategy and content plan.
• Own the demand gen content roadmap as a living experiment.
• Use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities.
• Deeply understand our audience and find creative ways to drive demand for new sign-ups and qualified pipeline.
• Experiment with emerging formats such as interactive demos, AI-powered experiences, and community-driven content.
• Stay informed on how cutting-edge AI companies approach new content formats.

Qualifications

• 6+ years in B2B content and demand generation with a track record of trying new things that worked.
• Active daily use of AI tools (Claude, ChatGPT, etc.) for ideation, drafting, editing, and optimization.
• Portfolio showing content where you took creative risks that paid off with measurable business outcomes.
• Deep demand gen knowledge and creative instincts to know when to break the playbook.
• Experience in product-led growth to enterprise sales environments where content educates and enables.
• Strong project management and cross-functional collaboration skills.
• Data-driven but not data-paralyzed; comfortable with rapid iteration over perfection.

Requirements

• Own the production of high-impact anchor content, using AI to compress timelines.
• Build AI-assisted workflows that turn one anchor piece into dozens of channel-specific assets efficiently.
• Establish rapid prototyping to improve time and accuracy of outputs.
• Own content performance: measure what matters, kill what doesn't work, double down on what does.
• Work cross-functionally with agency support, PMM, brand, web, and channel teams.

Benefits

• Comprehensive health insurance.
• 401(k) with company match.

Why This Role Matters

Airtable is evolving toward AI-centered, community-led growth where proof from builders matters more than corporate messaging. We need someone who can build strategic foundations and constantly push us to try new things.

How We'll Measure Success

• Content Impact (40%): Pipeline contribution, product adoption metrics, conversion improvements, and engagement quality.
• Innovation (30%): Launch 3+ new experimental programs in year one, with at least one graduating to core playbook.
• Velocity & Operations (20%): Measurable increase in content output without quality decline.
• Strategic Influence (10%): Become go-to thought partner for PMM and Product.

What good looks like

By end of year one, you've got clear pipeline wins, built AI workflows that cut production time in half, and channel teams are actively seeking your partnership.