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Role Description

The Director, Integrated Growth Strategy, is a player-coach for a portfolio of complex, integrated digital engagements, leading a pod of integrated growth strategists in service of client outcomes. The right person will have a strong track record of building cross-channel digital strategies that translate business objectives into cohesive roadmaps, leveraging data insights and experimentation to drive measurable impact for clients. Core to the role includes revenue performance (retention, expansion, forecasting), executive influence, and successfully managing a team of integrated growth strategists to deliver at a consistently high bar.

• Lead end-to-end digital strategy across web, lifecycle/CRM, paid media, and product-led growth for a portfolio of complex engagements, ensuring channels work together toward shared business outcomes.
• Build strategic, cross-channel roadmaps that connect company goals to sequenced initiatives across touchpoints, teams, and business units. Identify new value creation opportunities through integration, not channel-by-channel optimization.
• Incorporate consumer behaviors with LLMs into strategies; leverage AI to accelerate strategy, analysis, and execution across integrated programs; evangelize responsible, effective AI adoption through enablement, playbooks, and stakeholder coaching to scale impact across teams.
• Act as a strategic advisor to senior stakeholders, elevating digital maturity and aligning leaders on priorities, tradeoffs, and operating approach across org silos.
• Champion alignment across client and internal teams (strategy, analytics, creative, engineering, paid, lifecycle), creating clarity on roles, decision-making, and how work connects across channels.
• Grow, retain, and develop strategists; support staffing and hiring to meet portfolio needs; step into complex strategic or interpersonal challenges that threaten program cohesion or outcomes.
• Lead strategy for complex onboardings and major pivots, establishing the strategic foundation, shared roadmap, and early wins that build executive confidence.

Qualifications

• 10+ years in digital strategy or growth strategy with deep experience integrating digital channels into a cohesive strategy that drives results.
• Agency or consulting experience is a must.
• Proven ability to build enterprise-level digital roadmaps tied to business objectives and align stakeholders across functions.
• Strong understanding of analytics and leveraging data insights to inform strategies.
• Executive presence and comfort leading high-stakes strategic conversations with senior stakeholders.
• People leadership experience, including hiring, providing feedback, coaching, and guiding staffing/hiring decisions.

Nice to have

• Experience elevating digital maturity in large organizations (governance, operating cadence, enablement, decision frameworks).
• Familiarity with measurement approaches that support cross-channel prioritization (incrementality, causal testing, decision-quality reporting).
• Experimentation and A/B testing.

Important Note

Cro Metrics is a U.S.-based remote company and is not able to hire in CA, AK, WA, OR, HI, NY, or NJ, or outside of the United States.