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Role Description

The Senior Director, Marketing Strategy, leads strategic pursuits and produces high-quality marketing proposals, presentations, client-facing RFPs, and other sales enablement materials to aid in the growth of Her Campus Media’s brand and partnerships.

Proposal Development & Storytelling Ideation

• Oversee the development of custom marketing proposals from initial ideation through final delivery.
• Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters.
• Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility.
• Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials.
• Ensure services and products are communicated with clear delivery and can be translated and adapted for execution across various industries.

Sales Enablement & Go-to-Market Strategy

• Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral.
• Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits.

Cross-Functional Collaboration

• Partner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation.
• Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched.
• Facilitate a smooth handoff between the Strategy and Activation teams.
• Maintain internal tracking and organizational systems as they relate to proposals and pre-sale KPIs.

Insights & Team Development

• Stay informed on industry, audience, and cultural trends that impact marketing strategy and Gen Z and Gen Alpha engagement.
• Translate market and audience insights into actionable guidance for sales narratives and proposal development.

Qualifications

• Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field preferred.
• Minimum 7+ years of professional marketing experience, preferably within integrated marketing across multiple verticals.
• At least 1+ year in people management and leadership experience.
• Experience in building decks (proficiency in Google Slides, PowerPoint or similar proposal building software).
• Strong writing, editing, and storytelling skills; able to simplify complex concepts for client-focused messaging.
• Exceptional organizational ability and proven experience managing multiple deadlines simultaneously.

Benefits

• Eligibility for performance bonuses
• Choice among six health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Flexible PTO and work remotely
• Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
• Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• TalkSpace and ClassPass Benefits

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, with a portfolio of the largest and most-loved Gen Z media brands and creator communities.

• Community of 100,000+ members
• Footprint across 2,000+ colleges
• Social reach of well over 1 billion
• Committed to building a dynamic and inclusive organization