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Role Description

The Tampa Bay Times is hiring an Email Marketing Product Manager who is equally strong in email execution and marketing technology. This is not just a platform ownership role — you’ll be deeply involved in building, launching, optimizing, and scaling high-performing email campaigns across the full subscriber lifecycle.

• End-to-end ownership of Sailthru as our core email and lifecycle platform
• Operationalize marketing campaigns by:
  • Translating campaign briefs into Sailthru-ready requirements
  • Standardizing workflows, templates, and audience logic
  • Ensuring campaigns can be launched quickly and consistently
• Own and optimize Sailthru usage, including:
  • Audience segmentation and behavioral targeting
  • Journey setup and automation
  • Template frameworks and personalization logic
  • Deliverability, QA, and send-readiness best practices
• Hands-on build and execution of acquisition, onboarding, engagement, retention, and winback campaigns
• Advanced audience segmentation using behavioral, transactional, and engagement data
• Automation architecture, journey logic, trigger-based campaigns, and personalization frameworks development
• Ownership of email template systems, dynamic content blocks, QA, and send-readiness processes
• Campaign testing (A/B, subject lines, creative, cadence) and performance optimization
• Deliverability monitoring, list hygiene, and governance standards
• Data imports, audience validation, and campaign readiness workflows
• Vendor management (Mather & Inka), translating marketing needs into technical requirements
• KPI tracking in partnership with Analytics, optimizing for engagement, conversion, retention, churn, and LTV

Qualifications

• 4–7 years of hands-on email marketing and lifecycle automation experience
• Deep expertise in Sailthru (or similar ESP/CDP such as Braze, Iterable, or SFMC)
• Experience personally building and launching campaigns — not just overseeing strategy
• Strong understanding of segmentation logic, behavioral targeting, and customer data
• Proven track record optimizing email performance through testing and iteration
• Working knowledge of HTML/CSS for email templates
• Experience in subscription, media, or DTC environments preferred