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Role Description

This role involves enabling and empowering our user base through email campaigns.

• Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention
• Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle
• Deliver eye-catching email templates in line with brand guidelines
• Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention
• Define clear and powerful segments with strategies and tailored messaging for each
• Optimize program and other content performance through multivariate testing
• Maintain an email calendar and share details around timing, audience, and desired outcomes

Qualifications

• 3-4 years in email marketing or digital communications
• Adept with CSS, HTML, and email testing
• Data-driven and analytical mindset
• Skilled communicator across different media and audiences with an eye for detail
• Experience creating and managing email campaigns in email marketing platforms (Hubspot, Eloqua, Pardot, Marketo, ConstantContact, etc.)
• Very nice-to-have: Experience working with GainSight

Requirements

• The base salary range for this full-time position is $109,500-$164,000.
• This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K.

Benefits

• Our salary ranges are determined by role, level, and location.
• Individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training.