• Own differentiated core messaging and value propositions across our app and API product lines, ensuring clarity for SMB shippers, mid-market direct customers, marketplace partners, and developers. • Evolve Shippo's positioning beyond label generation toward a fuller story of shipping intelligence, reliability, and shipper success. • Partner closely with the Brand team to ensure product messaging ladders up to an overarching brand platform that unites our business units. • Build deep, ongoing understanding of our shipper segments, including their needs, pain points, and buying behavior across microbusinesses and SMBs through mid-market enterprise. • Own competitive intelligence across current competitors and emerging players. Translate that intelligence into actionable positioning, sales tools, and battlecards. • Conduct funnel analysis, user needs assessments, and pricing and packaging research that directly informs our product roadmap. • Build repeatable launch playbooks across new product initiatives. • Enable our sales and business development teams with targeted collateral, first pitch storytelling, and audience-specific narratives that close the MQL to SAL gap. • Partner with sales leadership to eliminate MQL and SAL discrepancy through sharper audience targeting and more compelling demand gen narratives. • Partner with the growth and product teams to rebuild the marketing site with clear delineation across audiences, reducing duplication and improving conversion. • Recommend in-app messaging improvements that drive onboarding, engagement, and loyalty for app users. • Drive education and empathy through product and lifecycle touchpoints that reduce churn and improve activation rates. • Manage and develop a team of 3 to 4 product marketers, setting clear priorities, providing strong coaching, and helping each person do the best work of their career.