• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand). • Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs. • Continuously evolve the website to reflect product launches, positioning updates, and market trends. • Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude). • Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization. • Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture. • Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume. • Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions. • Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure). • Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. • Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards. • Ensure Webflow is used as a scalable, performant growth platform • Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements. • Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency. • Set clear processes and prioritization for web work. • Optimize key conversion paths across the site (product pages, solutions, resources, demos). • Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates. • Partner with demand gen on landing pages and campaign experiences.