• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns • Own paid acquisition across channels, including search, display, paid social, and retargeting. • Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration. • Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy • Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth • Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy • Define and track growth KPIs across acquisition, activation, and revenue • Own Flex.one as a core growth surface, improving discoverability, performance, and conversion • Drive organic acquisition through technical SEO, structured content, and site optimization • Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO) • Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement • Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners • Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels