• Serve as the strategic lead for first-party data strategy and CDP transition across 4 oper • Define and socialize a clear 1PD vision and operating model • Clarify how 1PD drives measurable business outcomes (AOV, LTV, media efficiency, retention) • Ensure decentralization strengthens adoption (not dissolves accountability) • Establish success metrics and adoption benchmarks for 1PD usage • Develop OpCo-specific 1PD opportunity briefs tied to business priorities • Align stakeholders around acquisition and retention use cases • Build executive-ready materials to reinforce the importance of 1PD strategy • Support OpCos in evaluating and selecting CDP platforms • Develop structured migration plans (move, retire, rebuild) • Drive adoption through structured enablement and testing. • Facilitate bi-weekly working sessions with acquisition and retention teams from each opco (4) • Transition from active lead to advisory partner as decentralization matures • Deliver quarterly adoption and impact summaries