• Own pipeline by channels to drive business outcomes to generate net new business pipeline and help accelerate deals to close • Test, learn and get creative with new channels across the funnel from awareness to conversion and understanding the different • Own the paid media budget and partner with marketing operations to deliver regular reporting and insights from different marketing campaigns • Lead and mentor a growing digital marketing team • Manage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spend • Continue to build out an ABM (Account Based Marketing) practice, supporting 1:Many, 1:Few, and 1:1 with strategic accounts while balancing high velocity GTM motions for the SMB and Mid-Market prospects. • Partner closely with Sales, Product Marketing, SDRs, and Marketing Operations to align messaging, lead flow, and attribution • Own, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, Bing, YouTube, Instagram, Facebook, LinkedIn, Reddit, and Twitter) • Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns • Research new and applicable online marketing and advertising technology/platforms to improve efficiency across campaigns, including staying up to date on current trends and best practices • Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized • Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices • Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met • Responsible for maintaining housekeeping and hygiene of advertising accounts and overall monitoring of account health