• Own execution of blog posts, case studies, whitepapers, customer stories, landing pages, and email campaigns • Develop and manage sales enablement collateral including pitch decks, one-pagers, competitive battle cards, and industry briefs • Support thought leadership content including executive ghostwriting, industry insights, and trend commentary • Execute and optimize digital campaigns across email, website, and paid channels • Manage HubSpot workflows, lists, email automation, and campaign reporting • Maintain CRM alignment between HubSpot and Salesforce • Assist with SEO initiatives and website content updates • Use AI content-generation tools to accelerate production while maintaining brand voice and accuracy • Support industry trade shows, customer events, and partner initiatives • Coordinate webinar logistics, promotion, follow-up, and repurposing of content • Develop post-event nurture campaigns and sales follow-up materials • Assist with customer advocacy initiatives and user-generated content