• Define and implement Vera's enterprise digital, social, and video communications vision, aligned with corporate brand, scientific milestones, and business priorities. • Own and evolve Vera's enterprise digital narrative, ensuring consistency across external and internal platforms while tailoring storytelling to priority audiences. • Serve as a strategic advisor to senior leadership on digital visibility, reputation, platform risk, and audience engagement. • Identify, test, and responsibly pilot emerging platforms, formats, and technologies to expand reach, relevance, and trust. • Lead integrated digital strategy across LinkedIn, X, YouTube, the corporate website, and emerging platforms, ensuring narrative cohesion, visual consistency, and performance optimization. • Build and scale Vera's YouTube presence as a strategic storytelling, education, and thought-leadership platform. • Develop a comprehensive video strategy across short-form, long-form, and live formats for external and internal channels. • Establish executive-level performance frameworks and KPIs for digital, social, and video content, tied to reputation, awareness, engagement quality, and trust.