• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness. • Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets. • Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders. • Develop and maintain segmented commercial messaging frameworks tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners. • Manage the creation of customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources. • Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences. • Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs. • Drive adoption of enablement materials with the commercial team and keep them current after launch. • Support company-level narratives that ladder up to commercial strategy.