• Define the product strategy and roadmap for Crunchafi products that simplify complex financial and auditing workflows. • Lead discovery and development with CPA firms, gather insights from users and market research, and translate those into clear product requirements. • Ensure product adoption, efficiency, and retention by solving high-value problems for firms and their clients. • Partner cross-functionally with Engineering, Design, Sales, Marketing, and Customer Success to deliver an integrated product experience and successful go-to-market execution. • Bring a deep understanding of AI/automation and apply it as the default lens for product decisions, ensuring every workflow is evaluated for opportunities to simplify, accelerate, and de-risk through intelligent automation. • Identify new opportunities based on research, industry trends and best practices, driving innovation. • Apply your knowledge of auditing and accounting standards to guide product design, ensure regulatory alignment, and enable auditors to perform their work more efficiently. • Advocate for practitioners in product decisions, ensuring their needs are translated into intuitive, high-value solutions. • Bring first principles thinking and a focus on continuous improvement to all aspects of your work.