• Collaborate with IT to manage cloud technology and reporting platforms to support analytics and reporting needs, including executive and leadership dashboards, launch and KPI reporting. • Own and optimize CRM systems (e.g., Veeva) tailored to Vera workflows, including high valued customers, referral networks, and long sales cycles. • Ensure accurate tracking of HCP engagement, account activity, and all other field promotional effort. • Analyze field activity and territory performance with sensitivity to qualitative insights and traditional/non-traditional KPIs. • Support specialty field teams (e.g., sales, regional marketing directors, field reimbursement managers and field medical) with inquiry resolution, analytics and training. • Partner with Training and HR to support onboarding and continuous enablement for field teams. • Design and manage highly focused territory alignments based on high valued customers, referral pathways, and regional patient density. • Maintain targeting lists that reflect evolving diagnostic expansion, and new account discovery. • Support incentive compensation plans designed for rare disease dynamics (e.g., milestone-based goals, team-based components). • Administer compensation calculations and payouts with a focus on accuracy, transparency, and compliance. • Partner with Sales Leadership to set realistic goals aligned to Vera’s goals. • Work closely with Commercial Operations team members, Patient Services, Market Access, Medical Affairs, and Marketing to ensure aligned data, workflows, and reporting. • Collaborate with Legal and Compliance to ensure adherence to healthcare and rare disease regulatory standards.