SMB Team
The nation’s #1 law firm growth company whose mission is to 2X 10,000 law firms through marketing, software & coaching.
Marketing Director
Location
Pennsylvania
Posted
31 days ago
Salary
$115K / year
10 yrs expEnglish
Job Description
• Spearhead the SMB Team’s entry into non-legal business segments by building a high-growth marketing engine.
• Refine brand positioning and launch multi-channel lead generation campaigns.
• Own the full funnel from initial ad spend to lead nurturing and performance analysis.
• Design, launch, and measure paid ad campaigns, optimizing for scale and efficiency.
• Create and execute a content calendar spanning website content to organic social media posts.
• Track, report, and analyze results while continuously raising performance bars.
Job Requirements
- 10+ years of Marketing experience, with a proven track record in a "full-stack" or "growth" role within a small-to-midsize business
- Must have experience launching new products and/or entering new markets
- Ability to both strategize at 30,000 feet and execute at 1 foot (doing the work yourself)
- Proactive, "owner" mentality with a bias for action and experimentation
- Advanced analytics and data background. Ability to turn data into insights and outcomes.
- Experience managing budgets of 5-6 figures per month
- Expert level proficiency in paid media, particularly paid social, and marketing funnels
- Advanced expertise in CRM/Marketing automation
- Excellent copywriter capable of adjusting brand voice for different audiences and channels
- Experience leading teams of at least 1-2 people
- Strong marketing operations and project management skills
- Intermediate+ expertise in HubSpot Marketing, particularly Marketing Hub
Benefits
- We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
- FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
- Team member education and learning budget on courses, events and books.
- Company activities, outings, and retreats.
- 401(k) with a 3% Match.
- WFH or come to the office. The choice is yours!
