• Define the overall influencer marketing strategy and build best practices and excellent process across partner identification, campaign execution, and reporting • Collaborate with internal teams to seamlessly implement a fully integrated strategy • Lead contracting and deal creation • Manage agency relationships • Allocate budgets effectively to support key brand moments and ensure impact to business objectives • Lead identification and management of Influencer relations • Partner with the Community manager to ensure integrated thinking and execution across product gifting, celebrity partnerships and brand events. • Manage 1:1 relationships with key influencers who can work with the brand on a consistent basis to deliver excellent results • Monitor campaign creative performance and identify winning creative patterns. • Use learnings from A/B testing, platform insights, and analytics to inform future Influencer briefs and relationships. • Build and share Influencer performance reports with insights that help improve future campaigns. • Develop and maintain creative testing frameworks that balance brand storytelling with performance efficiency. • Lead the cultural strategy process — uncovering audience insights on social platforms to writing sharp, inspiring briefs, and creative hooks to engage social community. • Analyze platform trends and behaviors, consumer research, platform data, and performance metrics to identify creative opportunities that drive engagement and conversion. • Observe hooks and other storytelling approaches to inform creative executions • Translate insights into simple, actionable creative direction. • Develop clear hypotheses for creative testing and evolve creative frameworks based on learnings. • Stay attuned to cultural and social trends to ensure Vacation®’s storytelling remains fresh, relevant, and distinctively “leisure-enhancing.” • Write compelling creative briefs • Lead creative kick-offs, ensuring alignment on objectives, tone, and performance goals. • Collaborate with influencers/creators to ensure that ideas are both strategically sound and creatively engaging. • Guide creator content to be aligned with the brand’s tonal identity. • Maintain consistent creative quality and strategic rigor across all brand touchpoints.