• Develop and present social media strategies aligned to client business goals and KPIs • Serve as the senior social lead across priority accounts • Represent Level’s point of view in client meetings, confidently guiding and defending recommendations • Translate platform trends, audience behavior, and cultural moments into strategic direction • Turn performance data into timely, actionable optimization plans • Contribute to influencer strategy planning, briefing, and coordination • Step in as strategic lead when the Director of Social Media is unavailable • Oversee monthly content calendars across multiple brands and platforms • Vet and elevate team ideas to ensure they are platform-native, culturally relevant, and strategically sound • Ensure tight integration between organic, paid, influencer, and community efforts • Maintain high standards for brand voice, quality, and execution • Define KPIs that clearly connect social performance to business objectives • Partner with Media and Data teams to identify optimization opportunities • Own performance interpretation and narrative in client reporting • Mentor and develop junior team members, raising their strategic thinking and platform fluency