The Product Marketing Manager will drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives that accelerate pipeline growth and customer expansion. This role sits at the intersection of Product, Sales, Customer Success, and Marketing, ensuring our messaging is clear, differentiated, and consistently executed across all channels. You will turn product capabilities into compelling stories that resonate with industrial manufacturing audiences and drive measurable impact. Campaigns & Product Launches Support software product launches with positioning, enablement materials, and customer-facing assets Collaborate with Senior PMM and Demand Generation to support integrated product campaigns Develop messaging briefs and thematic pillars for multi-channel campaigns Support software product launches with positioning, enablement materials, and customer-facing assets Collaborate with Senior PMM and Demand Generation to support integrated product campaigns Develop messaging briefs and thematic pillars for multi-channel campaigns Sales & Customer Enablement Equip Sales and CSM teams with messaging tools, battlecards, pitch materials, and training Build and maintain a structured, accessible content library for revenue teams Identify enablement gaps and continuously improve materials Support lifecycle messaging from acquisition through expansion Equip Sales and CSM teams with messaging tools, battlecards, pitch materials, and training Build and maintain a structured, accessible content library for revenue teams Identify enablement gaps and continuously improve materials Support lifecycle messaging from acquisition through expansion Competitive Intelligence Own ongoing monitoring of the competitive landscape, including messaging, positioning, and market shifts Develop internal competitive briefs and battlecards to strengthen differentiation Partner with Sales to ensure frontline teams are confident in competitive conversations Own ongoing monitoring of the competitive landscape, including messaging, positioning, and market shifts Develop internal competitive briefs and battlecards to strengthen differentiation Partner with Sales to ensure frontline teams are confident in competitive conversations Content & Messaging Strategy Develop and own the overarching content strategy aligned to company priorities and go-to-market initiatives Create campaign messaging frameworks that clearly articulate differentiated value Translate technical product capabilities into compelling, customer-centric messaging Ensure consistent messaging across website, campaigns, sales materials, and customer communications Partner with the Director of Product Marketing on persona definitions and communication Develop and own the overarching content strategy aligned to company priorities and go-to-market initiatives Create campaign messaging frameworks that clearly articulate differentiated value Translate technical product capabilities into compelling, customer-centric messaging Ensure consistent messaging across website, campaigns, sales materials, and customer communications Partner with the Director of Product Marketing on persona definitions and communication Product Awards & Market Recognition Identify relevant industry awards and recognitions Partner with cross-functional teams to draft award submissions Identify relevant industry awards and recognitions Partner with cross-functional teams to draft award submissions