• Create and drive an end-to-end UX strategy for the Ads Platform that aligns with Reddit’s mission. • Lead the design of features that drive self-service adoption, such as in-platform insights, recommendations, and advanced reporting insights. • Lead and manage a high-performing team of designers, fostering a culture of mentorship and craft excellence. • Partner deeply with Product and Research to drive platform-wide initiatives, ensuring that complex ad technology—such as Ads APIs, billing, and CRM tools—is accessible and user-centric. • Own the quality of the advertiser experience and the efficiency of the design organization by enhancing design systems and high-impact delivery workflows. • Effectively communicate and influence at the executive level, serving as a subject matter expert on ad tech industry trends and user behavior. • Exhibit a "Reddit-first" attitude, showing the ability to quickly pivot design functions to support rapidly changing business priorities and advertiser needs.